Category Archives: Advertising Expert

Lori Senecal career from coaching to CEO at CP&B

Lori Senecal is known for her expertise in innovative technological solutions. Her broad knowledge advertising prompted Chuck Potter to name her as the CEO of CP+B. However, in her comprehensive resume, she has served as the Global Executive Chairman of KBS and the CEO of CP&B. Lori industry has been her pillar of success through her career. Lori efforts at KBS launched the organization to the global status it enjoys currently. She has helped various brands in their marketing campaign such as American Express, BMW, victoria secrets and vanguard.


Lori passion for business and her leadership characteristics developed from a tender age. While in high school, she participated as a gymnastics coach due to her height limit. Through coaching she was able to horn her leadership skills in various aspects such as communication, setting goals and adapting to the business world. While in advertising, her goal was to create a simple strategy which was clear to everyone. Lori explains that both coaching and promotion require one have the drive for Excellency and analytical skills. The skills learned from coaching were, therefore, a massive boost to her advertising career. Check out GCReport for more details.


Lori explain s that in business the way to success is a an individual the first step should be getting a client after that one can proceed to build a successful marketing campaign. However, during her tenure at KBS, she was able to reach her potential quickly due to successful teamwork. Her team at KBS had the motivation to succeed and the self-belief in their talents. Every career has its ups and downs however her experience as a coach gave her the motivation combined with her positive attitude. For more details visit LinkedIn.


During Lori Senecal years at American Airlines, she raised the company’s presence in the market. She laid out the proper foundation regarding management and communication for the organization. Despite her departure from CP&B, she is satisfied since she has left a team that is more capable of carrying out the organization’s objectives. At CP&B she received her first breakthrough in advertising including the Kraft Mac & Cheese advertising campaign which had record-breaking sales.


Lori Senecal grew up in Montreal Canada. She earned her degree from McGill University. She was the president of McCann Erikson, then moved to KBS and completed her career at CP&B.



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José Borghi is a Recognized Advertising Expert

The business world has changed in numerous ways over the past 20 years. One of the changes that has affected how many companies operate in the business world today is advertising. The popularity of the Internet has ushered in a new way of thinking about advertising. For many years, there was a main way of thinking about advertising. It contained what was considered traditional advertising mediums such as television, radio, and news print.

However, over the past few decades, a new advertising medium has emerged that has become one of the most popular mediums in advertising. The medium is the Internet. Online advertising has become a major player in the advertising world. Many company executives have shifted their advertising budgets to take advantage of the popularity of online advertising.

Many companies have approached the idea of online advertising and traditional advertising with the idea of using an outside advertising agency to handle the various aspects of advertising instead of using internal staff. There are benefits to using an outside advertising agency that appeals to some companies in the business world. One of the major benefits is that companies can benefit from the expertise of an advertising agency to get the most out of all the available advertising dollars. Click here to know more.

One of the best advertising agencies in the world is Mullen Lowe Brasil. The agency is known around the world for its creativity and ability to produce great advertising campaigns. At the head of the Mullen Lowe Brasil advertising agency is José Henrique Borghi. An advertising expert who has made a name for himself by creating some of the best advertising creatives over the past decade, José Henrique Borghi is one of the best advertising executives in the world.

José Henrique Borghi is considered the best in the advertising arena in Brazil. His unique approach to advertising is widely viewed by professionals in the advertising industry.