Lori Senecal is known for her expertise in innovative technological solutions. Her broad knowledge advertising prompted Chuck Potter to name her as the CEO of CP+B. However, in her comprehensive resume, she has served as the Global Executive Chairman of KBS and the CEO of CP&B. Lori industry has been her pillar of success through her career. Lori efforts at KBS launched the organization to the global status it enjoys currently. She has helped various brands in their marketing campaign such as American Express, BMW, victoria secrets and vanguard.
Lori passion for business and her leadership characteristics developed from a tender age. While in high school, she participated as a gymnastics coach due to her height limit. Through coaching she was able to horn her leadership skills in various aspects such as communication, setting goals and adapting to the business world. While in advertising, her goal was to create a simple strategy which was clear to everyone. Lori explains that both coaching and promotion require one have the drive for Excellency and analytical skills. The skills learned from coaching were, therefore, a massive boost to her advertising career. Check out GCReport for more details.
Lori explain s that in business the way to success is a process.as an individual the first step should be getting a client after that one can proceed to build a successful marketing campaign. However, during her tenure at KBS, she was able to reach her potential quickly due to successful teamwork. Her team at KBS had the motivation to succeed and the self-belief in their talents. Every career has its ups and downs however her experience as a coach gave her the motivation combined with her positive attitude. For more details visit LinkedIn.
During Lori Senecal years at American Airlines, she raised the company’s presence in the market. She laid out the proper foundation regarding management and communication for the organization. Despite her departure from CP&B, she is satisfied since she has left a team that is more capable of carrying out the organization’s objectives. At CP&B she received her first breakthrough in advertising including the Kraft Mac & Cheese advertising campaign which had record-breaking sales.
Lori Senecal grew up in Montreal Canada. She earned her degree from McGill University. She was the president of McCann Erikson, then moved to KBS and completed her career at CP&B.
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