Category Archives: Career in Advertising

Being the Youngest Family Member Led to Senegal’s Success

Since 2015, Lori Senecal has been the Global CEO of CP&B. CP&B stands for Crispin Porter & Bogusky, a partner network of MDC. Senecal is also the CEO and president of MDC, a position she held since 2014. She has done such a spectacular job that Senegal was named one of the many advertising women to watch. In 2013, Lori Senegal was honored with the Quantum Leap award by the AWNY because of her leadership and innovative abilities at Kirshenbaum + Senegal where she has been the CEO and Chairman since 2012 after working there as president since 2009. Senecal left her position at KBS to take the position at CP&B that MDC has specially created for her after won the Infinity Award for expanding MDC’s market to China. Senecal is on the Board of Directors at MDC. She has no plans to give up her MDC CEO position.

Lori supports her employees to design their own career paths. Her unique leadership had grown the KBS company from a small 250 employees to over 800. Her company was voted as one of the best places to work. Senegal credits her being the youngest of four children to shaping her into the type of leader she is today. Born in 1965, the little sister had to work hard to carve her own identity among her siblings. In 2003, Senecal co-founded TAG Ideation that was an art of McCann Erikson. It was at McCann Erikson she handled such large global accounts as Coca-Cola, Nestle, and BMW. She left the company to become a larger at KBS in 2009. In 2015, she was the only female named as one of the 16 richest people in advertising.

Prior to her career in advertising, Lori Senegal was educated at McGill University, in Quebec, where she earned her Bachelor’s degree in finance and marketing.