E-commerce has dramatically changed normal business operations in the entire world, and the manner in which clients are able to receive products that they purchase from different enterprises. One indisputable fact is that in the past, clients were required to visit business premises to acquire what they needed. However, the digitization of services has led to a change in the business world, and it has created what is known as the e-commerce market. Before acquiring a product online, people always review all that is associated with it, and they even tend to look into the opinion of other clients who have made the product purchase in the past.
Such a situation has made product and business review a very significant matter for both the clients and those who are involved in availing the products. Some companies are entirely specializing in the development of software and applications that can enable other enterprises to acquire reviews from their former clients, and present the information in a manner that will make it possible to attract more customers who are interested in similar products.
The founder and CEO of Fabletics, Kate Hudson, was able to realize the importance of positive reviews from her singing career, and this led her to establish an enterprise that is entirely built upon client’s views. One requirement at Fabletics, for all clients who visit the company website with the intention of making a purchase, is that a person should provide an opinion on how product improvement can be undertaken at the company. Secondly, one is required to create a user account that contains personal information, and fill it with information revolving around fashion wear.
When personal desires are directly infused into what is produced, then it creates a feeling that it is the clients who own whatever is provided at the enterprise. Approximately 80% of online clients rely on reviews before making purchases. People undertake in-depth research on what other people think about a product even if they don’t know who is providing the analysis. The statistics related to product review have been on the rise as more people embrace online shopping.
One crucial factor that should be understood is the need for trust by clients. Customers are desperate to get a product supplier who will assure them of delivery, and most importantly, provide quality goods. Businesses such as Fabletics are exploiting client feedback, and it is being used to accelerate success at the company by gaining huge profits. Leveraging on what clients can provide to a business is significant.
Some firms focus on maximizing profits through the simple provision of services. However, Kate Hudson understood that clients can avail more than just money to the business. It is the clients who help to attract others to a company based on how an enterprise avails its services. Fabletics keeps up with client needs through offering discounts for those who continually purchase different wears. Such a situation makes the customers visit the company’s website on a regular basis, and this makes it possible to stay on top of the competition.