Category Archives: Evolving Entertainment

Pulse Evolution: The Future Is Now!

While companies who specifically design holograms might seem like something out of a science fiction novel, such companies already exist. Pulse Evolution, seen by many as a leader in the field, has gotten a lot of interest since the 2014 Billboard Music Awards featured their virtual Michael Jackson. A recent press release, while not as exciting as a performance from the holographic King of Pop, has still garnered a lot of buzz.

The release detailed the company’s operating expenses and losses in 2014, as well as the gains made from sales of stock and partnerships in 2015. Without re-stating the numbers, which can be found right here, Pulse Evolution appears to be spending money in order to develop new breakthroughs in the fields of artificial intelligence, virtual reality, and associated technologies.

John Textor, the CEO of Pulse Evolution, said as much as part of the press release. Textor said, “We are extremely pleased with the business and technology outcomes of our early development stages. We have quickly established ourselves as the early market leader in the creation of hyper-realistic digital humans for diverse applications.” He went on to explain how Pulse Evolution has taken the lead spot in developing, in addition to how it has acquired and maintained the rights to the images of important figures like Elvis Presley and Marilyn Monroe, in addition to Michael Jackson.

While the release explains where Pulse Evolution has been, it doesn’t elaborate much on where they’re going from here. It simply states that Pulse Evolution believes digital humans are the next wave of future entertainment, and that the work they’re doing today is going to shape how people watch performances in the future.

It sounds thrilling… but we’re going to have to wait and see if 2015’s numbers can underwrite those promises.